Six approaches to grow your business throughout a COVID-19 pandemic
As COVID-19 changes business and also the economy, there are solutions to grow your business even throughout a pandemic.
With companies working remotely, operating with limited capacity or closing altogether, there will be little opportunity to grow your business. Despite these setbacks, there are approaches to make probably the most of your present situation and continue to grow your business in the case of a COVID-19 pandemic.
Wherever you’re, there are many things you can do to keep sales whilst your customers and employees engaged.
1.Be strategic about your internet marketing
Many internet marketing channels, such as blogs, email newsletters and social networking, are available for free or from suppliers, but businesses that want to grow now must be strategic in regards to the time and resources they invest in marketing activities.
"Every dollar you spend money on marketing should be spent carefully and resourcefully," says Mark Kohlenberg, who launched Milwaukee Boot Company come early july in the midst from the pandemic." We can’t afford to be trial-and-error; we need to execute constantly. It’s very challenging to raise knowing of a new, non-essential brand dealing with a pandemic. We have to continue to work hard . to scale up quickly.
2.Thinking in the customer’s perspective and reaching them
Social media channels like Facebook, Instagram, Twitter and LinkedIn have become even more very important to brands that wish to stay in touch with their customers in an age of remote working and shop closures.
Now, in order to take full advantage of social media, you have to identify your target customers and take note of what they say and do online. At a time when so many people are concerned about their health and finances, responding to your clients’ current needs and concerns and approaching them from their viewpoint can help you stand out from the competition.
"Look at your brand in the consumer’s perspective," asked Kohlenberg." Are you accessible? Does the market industry really need you? Regardless of the financial state, there will always be opportunities to create unique and appealing products, in this day and age you have to be careful and firm in your approach".
3.Developing your virtual sales skills
Most companies have moved their sales process to the virtual world, but because you’re pitching over a zoom call doesn’t mean it’s unprofessional. Treat your virtual sales call being a face-to-face meeting, and prioritize first impressions. Dress professionally, optimize your backdrop and home office environment, and be sure your car stereo are clear to make certain seamless communication.
In virtual selling, it’s important to provide value up front. Be proactive in providing relevant and useful resources like tools, guides and manuals. This will help you stay top of mind with your target audience, even though it doesn’t result in latest news sites in USA an immediate sale. This is a challenge that many start-ups are facing during the pandemic.
Regardless of the economic climate, there are always possibilities to create unique and attractive products, however these times call for a careful and precise approach.
4.Organizing a virtual event to activate your audience
Organizing and hosting a virtual event to suit the needs of your market is a great way to provide value and reach people from your comfort of their particular home. Of course, since these events have become more commonplace, you’ll need to be creative to make your webinar stand out in the rest.
Provide an interactive experience and, if you’ve got the budget to do this, offer incentives like giveaways or expert speakers to motivate visitors to attend. At the end in the event, ensure you have a clear call to action so that your audience is engaged along with your brand and want to continue their relationship together with you.
5.Tell your network the pain you are up to
Opportunities to increase your business often are derived from getting to know the best people. Especially in points in the global pandemic, all entrepreneurs try to help the other survive.
That’s why Mr. Phillips recommends that you just focus on networking now. As well as making new and valuable contacts, it is critical to keep your existing contacts informed of your existing goals and progress.
"We’ve been keeping our supporters, stakeholders and venture capital angel investors up to date. What we have done, the milestones we have achieved and our successes. People, our ‘allies’ so to speak, want to know these things because they support us and rely on what we want to achieve".
The key, says Phillips, is to keep the network updated, however, not overflowing. But in doing this, make sure you share progress "tactfully and sympathetically, recognizing this is a very awkward time for people round the world".
6.Prioritize genuine and transparent communication with customers and employees
Like you, your customers are most likely feeling fearful and anxious about the pandemic. But they will remember fondly the company that reached out and supported them of these difficult times, so consider your overall communication strategy with these, including what has changed inside the wake of COVID-19 and what they can expect from the company.
Also, remember to monitor your employees. Your team will be needing your leadership in the crisis situation and definately will want you to ensure that they’re updated about how the pandemic has effects on the company.
Use this time around to build a stronger a feeling of solidarity among your associates. This will give the workers a better sense of their very own value to the business, increasing their motivation and productivity, which will cause business growth.